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ISSUE 5 - SEO techniques for You Tube
Optimization (DIY Plan).
Quality video content continues to grow in
importance on the web as more and more users are
turning to videos both as producers looking to
spread their message as well as users searching for
information. Learning to apply SEO techniques to You
Tube Optimization is an important skill for any
content producer or SEO professional.
The first and most important constant when working
towards the optimization of video content is the
same as it has always been produce solid unique
information that is useful to your end users. None
of the tricks and tips you can learn will mean a
thing if you start with cheap, rehashed content.
Great content, however with unique useful timely
information is the type of thing that can take on a
life of its own and provide your video with valuable
back links as the SEO power of social networks push
you to the top of the SERPs.
Video and YouTube optimization provide unique
challenges for producers. Search engines do not
currently crawl video content, so traditional
techniques like keyword placement and density are
more difficult to use. On-page optimization can
still come into play to help build a good SEO
Foundation for your videos. Careful use of Titles,
Tags, and Descriptions are invaluable building
blocks for good video rankings.
Much like a traditional html page, the Title of your
video is going to carry a lot of weight when the
spiders come to visit. If you are running a You Tube
optimization campaign, your title will also be in
the URL of your video, which will also give you a
little nudge. Make sure to use your keywords in the
title to let the search engines know what your
content is going to cover.
Tags are also important in video optimization.
Again, since the search engines cannot crawl your
video, they rely on your tags to let them know what
it is about.
Pay attention to your descriptions both of the video
itself as well as in your user profile both of
these blocks provide you with a great opportunity to
let the search engines and your viewers know
what your video contains.
Beyond, on-page optimization, social networking and
link building will be your biggest assets in video
optimization. Quality content will reign supreme
here, but you have to get the ball started by
pushing your video out to as many of your networks
as you can. Post it to you Facebook, and Twitter
feeds, and provide an easy way for people to forward
the link on to their friends.
Many people feel that there is a great deal of
mystery around You Tube optimization, but we have
found that the same basic rules apply here as
everywhere else online. Provide unique, quality
content (your video), tell people what they are
going to watch (tags, titles, and descriptions), and
tell the world about it (social networks, link
building.) As always, hard work takes the mystery
out of success. Following these simple rules, you
will already have an advantage over 80% of the
producers out there.
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This Newsletter (You Tube Optimization) was written by a
servicewrap.net outsourced staff writer. For more
details on the optimization of your You Tube channel at servicewrap.net
contact us today. |
