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If you frequently search for information online, chances are you’ve used Yahoo search engine services before. Although Yahoo is a well known name among Internet users, the Yahoo search engine is a relatively new option.
Yahoo was first incorporated in 1995 by Jerry Yang and David Filo. Both were Stanford University students who spent a great deal of time creating lists of Internet websites that they frequently visited. Their hobby soon developed into the idea for the company. Thus in its early days Yahoo’s main service was a search directory. The main difference between the Yahoo search directory and the Yahoo search engine is that the search directory list is compiled by humans while search engine listings are supplied by computers.
Next to Google, Yahoo has the highest percentage of online users. Around 29% of the online population uses the Yahoo search engine at least one a month to locate information.
Having a high ranking and good Yahoo search engine positioning will guarantee that your website receives a lot of exposure. Ranking favorably in the Yahoo search engine listings is especially important to webmasters who are running an online business. Studies have shown that most people searching for information online will not look much further than the first few pages of search results. If your company is not one of the first in the Yahoo search engine listing, chances are you could be losing out on potential customers.
If your website is fairly new, you should be aware that it will take time to increase your rank in the Yahoo search engine positioning.
Like most of the other major search engines, Yahoo
search engine listings will take several factors
into consideration when rating your website. One of
the simplest things webmasters can do to improve
their Yahoo search engine positioning is to add more
content to their site. Since search engines crawl
individual pages and not entire websites, the more
content pages you have on your site, the higher
rating you are likely to receive.
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Another way to greatly improve your
Yahoo search engine positioning is through reciprocal
linking. First search the web for a number of sites that
offer a product similar to yours or products that
compliment what your site has to offer. After checking
the site to make sure it is well written, including an
outgoing link to the site from your own website. Next
contact the webmaster of the site and ask him to return
the favor. Both you and the other webmaster can improve
your Yahoo search engine listing by increasing the
number of incoming links to your site. Or simply, join
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