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Improve Site Traffic With Keyword Bidding - There are many different avenues that you can take to increase traffic to your website. Some of these methods are more successful than others. It will depend in part on the amount of time and effort that you are willing to put into the method that you end up choosing for that increased site traffic. One of the more increasingly popular ways of increasing unique traffic is through keyword bidding, which works very well with paid search advertising.

Essentially, you pay a fee to be included in search engine results. This fee can range anywhere from a few pennies to a few dollars depending on the amount that you bid on for set keywords. The most important aspect of this method is bidding on keywords that will bring your target audience to your site. A keyword bid for a keyword phrase that is non-specific to your site or is too broad will end up costing you. This is because the keyword will bring a non-targeted audience member to your site that probably won’t purchase anything from you, and you will still have to pay for the click-throughs that these people do on your site.

Before you start bidding on keywords, it will be important for you to choose the key words that are most applicable to your site. Again, make sure that these are specific to your site and not too general as to bring unnecessary traffic to the site. Once you have determined the keywords that you want to bid on, you should decide how much you want to bid on these keywords.

This will depend on the total amount of profit that you are willing to spend on online advertising. For example, if you make $50 profit from an item and you are wiling to spend 10% of profits on online advertising, then you should only bid $5 on keywords. 
 

This formula also assumes that every click through will result in a sale. Since this is usually not the case, you should also apply a conversion factor of about 2%. This will net a keyword bid of 10 cents. For keyword bidding to be successful, you need only to determine the right keywords and the amount you are willing to bid. Then you can be on your way to increased site traffic.

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