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ISSUE 17 - Marketing for Easter website
promotions
Easter Sunday is a religious holiday that brings
many families together to celebrate their faith, but
Easter is also commonly one of the most popular
times of the year for retailers to hold specials
sales and promotions.
Many retailers and online retailers hold Easter
website promotions each year. Marketing strategies
for these Easter website promotions is critical.
The first element to consider when marketing for an
Easter website promotion is who to market towards.
Your Easter website promotion should be geared
towards at least one target customer. You should
define a marketing strategy after you have
considered who your target customer is based on age,
sex, nationality, and in this case, religion.
Once your target customer is found, you create a
market plan, and receive feedback from your target
audience through focus groups and surveys.
You will need to consider which products should be
placed in your Easter website promotion.
Easter is an odd time of the year where people
aren’t necessarily shopping because it is in between
winter and summer. Marketing for a winter
liquidation sale, or an early spring and summer sale
could yield high sales for your Easter website
promotion.
Another element when creating a marketing plan for
an Easter website promotion is when to begin
marketing.
Easter in 2010 is on April 4. You want to be careful
to not begin marketing your promotion too early as
it will be costly, and the advertisements could
become redundant.
you begin advertising too late, you may not get the
word of your Easter website promotion out early
enough and you will miss customers.
Start your promotions 13 days in advance, or March
22, 2010, to gain the attention of a large amount of
your customer base.
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This Newsletter (Easter Website Promotion) was written by a
servicewrap.net outsourced staff writer. For more
details on when to start your website promotion for
Easter, contact us today. |